posted Mar 26, 2010 2:50 PM by Meredith Herr
We're pleased to announce the release of our new report, Climate Communications and Behavior Change: A Guide for Practitioners. The guide distills global warming, behavior change, communications research and practitioner expertise into tools and recommendations that climate leaders can easily apply. It illustrates the challenges with existing communications efforts and provides tips on how to frame and deliver outreach efforts in a way that motivates changes in thinking and behavior. The guide also offers detailed advice and tips on how to frame global warming communications and promote behavior change in ways that resonate with a range of audience segments.
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