Climate Communications and Behavior Change
Drawing on extensive global
warming, behavior change, and communications research and practitioner
expertise, the Climate Communications and Behavior Change guide distills this
information into tools and recommendations that climate leaders can easily
apply. It illustrates the
challenges with existing communications efforts and provides tips on how to frame
and deliver outreach efforts in a way that motivates changes in thinking and
behavior. The guide also offers detailed
advice and tips on how to frame global warming communications and promote
behavior change in ways that resonate with a range of audience segments.
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